Virtual reality, augmented reality and mixed reality are all on the brink of becoming mainstream technologies that will transform our how we live and work. AI and 5G will converge to enable cheaper, smarter, wireless XR devices. But that is only part of the story. The future of XR will require us to do more than simply creating immersive digital worlds. Now is the time to reimagine the way we interact with our customers and create radically new experiences not possible before. In this video, futurist Mike Walsh examines the three questions that every leader needs to consider as they explore the potential of XR in their organization.